Archive for July, 2009

Where do you see your organization on the thought leadership brand pyramid ? We’ve put together a tool for informally assessing your thought leadership branding. The first step in knowing what thought leadership marketing you need to do to improve your brand is to know where you stand today. The goal, of course, is to get to the top of the pyramid. But by getting to the third level, your… continue reading | 1 Comment

We love to ask questions here at Dance. They help us to think clearly about issues, to explore alternatives, to do better work. Our first two downloads from our website are lists of questions that we think will help you in planning your thought leadership marketing or publishing programs:

• 40 questions you need to answer to have an effective thought leadership marketing program
• 80 questions you need to answer to

Welcome to our Thought Leadership Marketing blog. I'm Jim Pennypacker, CEO of Dance Communications, and we will explore ways to position yourself or your organization as a thought leader in your market. We’ll discuss what it means to think about your market, how to think about it, and then how to communicate your thinking to an audience. We hope this blog becomes an enlightening exchange of knowledge, so please join… continue reading | 1 Comment