ABOUT US

Dance Communications is a content marketing services company. We help firms create great content to build awareness, generate and nurture leads, and foster customer loyalty. We specialize in collaborating with clients to help them become thought leaders in their marketplace.

By combining our in-house marketing and publishing expertise with that of our highly experienced partners — specialist writers, editors, designers, and technologists — we can help you create and deliver content that's designed to build long-term relationships with your customers and prospects.

James S. Pennypacker, President and CEO

Jim brings more than 30 years experience in marketing and publishing to lead an organization at the forefront of a rapidly changing business landscape. A highly entrepreneurial and creative information professional, Jim has spent his entire career helping firms use content to build and develop new markets, generate and nurture leads, and foster customer loyalty. Jim was most recently Director of the Center for Business Practices, the research and publishing arm of the management consultancy PM Solutions. There he led the development of an active thought leadership marketing program that positioned the company as a premier provider of management services. Full bio.

Deborah Weiss, Writer and Desktop Publisher

Debbie is an award-winning desktop publisher and writer. A specialist in technology topics, Debbie was responsible for producing the monthly magazine, Philadelphia Medicine, for the Philadelphia County Medical Society for more than ten years. She also wrote a regular column for the trade newspaper, Desktop Publisher, for five years. Debbie has held various positions at Fox Pond Communications, Rutgers University, and Jaques Cattell Press and holds a B.A. in Physics from Rutgers University.