About Us
Dance Communications, LLC, headquartered in the suburbs of Philadelphia, PA, is a custom publishing and B2B content marketing firm. We specialize in working with organizations to build their thought leadership capability and turn it into engaging content.
By combining our in-house marketing and publishing expertise with highly experienced freelance specialist writers, editors, and designers, we help you create content that is designed to build long-term relationships with your customers and prospects.
President and CEO
James S. Pennypacker is the founder, President and CEO of Dance Communications. Jim brings more than 30 years experience in marketing and publishing to lead an organization at the forefront of a rapidly changing business landscape. Jim was most recently Director of the Center for Business Practices, the research and publishing arm of the management consultancy PM Solutions. There he led the development of an active thought leadership marketing program that positioned the company as a premier provider of management services.
Jim was formerly the Publisher and Editor-in-Chief of the Project Management Institute, where he was responsible for the development and management of thought leadership delivered through membership publications — including magazines, journals, books, and newsletters — which were instrumental in the phenomenal growth of the professional association. Prior to that, Jim was the founder and publisher of Fox Pond Communications, a publishing services organization that was on the cutting edge of microcomputer-based publishing. In addition to providing services to dozens of major businesses in the Philadelphia region, Fox Pond published the award-winning industry newspaper Desktop Publisher. Jim began his career as Assistant to the President and Marketing Director of Transaction Publishers, a social science publishing house based at Rutgers University.
Jim has been a thought leader himself over the years, author and editor of more than twenty books and research reports on a variety of business issues. He presents regularly at conferences and his articles on business issues appear in numerous professional journals. Jim holds an M.B.A./Technology and Electronic Commerce from West Chester University and a B.A. in philosophy from Temple University. He has completed advanced graduate work in management, publishing, and philosophy of technology at Temple University, Arizona State University, University of Phoenix, and Capella University.
Jim and his wife Debbie are the proud "parents" of 17 cats.
Memberships
- Business Marketing Association
- Greater Philadelphia Chamber of Commerce
- Center City Proprietors Association
- Project Management Institute
