Articles

Our articles help you better understand how content marketing and thought leadership marketing are used to position your brand, open new markets, generate leads, engage customers, and generally grow your business. Click on a title below to go to the full article, and please let us know what you think about the topic.

• Why Thought Leadership Marketing?
  Your competition is smart, and the choices available to your prospects are overwhelming. So how do you stand out? Positioning your firm as a thought leader in your market is a great way to rise above your competition.
• Why Content Marketing?
  Content marketing is a technique that uses words and images to engage an audience with valuable, relevant information that addresses their need. You use content to move your audience through the buying cycle.
• Using Books for B2B Marketing
  Publishing a book is the best way to be taken seriously in business. A book brings you instant credibility, positioning you as an authority in your industry or area of business.
• Thought Leadership Marketing: Where Do You Stand?
  Positioning your firm as a thought leader will improve your lead generation and overall business growth. You’ll earn trust and build credibility as a firm that clearly understands the business needs of your market.
• How Business Technology Buyers Use Search
  What content should you have on your website? One way to help you decide is to find out what users search for on the web. Here are research results from MarketingSherpa.
• Content Critique: Does Your Content Dance?
  What counts as great content? Bad content? So-so content? If you don't know the difference, how will you be able to tell whether or not your firm has great content. Our monthly Content Critique shows you the difference.
• Why Publish White Papers?
  White papers help your prospects and customers understand the issues as they evaluate their options. They’re a credible source of information for engaging decisions makers and influencers resulting in any number of benefits to you.
• Why Publish Newsletters?
  Newsletters are one of the most cost-effective and efficient relationship-building tools available to marketers. They can be used to engage with current prospects and customers as well as to reach out to new business.